This report outlines the results of a survey of a representative sample of the Scottish population designed by researchers at Stirling University and carried out by Yougov in December 2013. We examine economic, social and political motivations for support for Yes and No sides in the Scottish referendum debate.

Support for Independence is related to a wide variety of economic beliefs and preferences. Furthermore, risk aversion is clearly a factor shaping voting intentions. A simple one item risk measure is highly predictive of voting intention with respondents who display lower levels of risk aversion being more likely to state that they would vote Yes in the referendum.