Mark Shephard

Mark Shephard

Social media and the indyref
University of Strathclyde
Senior Lecturer


Research includes: views on independence and nationalities; effects of social media on young people; whether social media has deliberative qualities; legislative impact on governments; youth parliaments; and image and voting behaviour. My most recent research on social media has been used to develop teaching guides and exercises for the classroom and has also been disseminated via a Political Studies Association youth politics publication, as well as having been adapted for a worldwide audience in a 2014 Tedx talk on Youtube (


Social media

RT @annita_mcveigh: .@MalcH @aberdeenuni tells us about the ‘4 tribes’ in Scottish politics right now as voters consider #Brexit & #Indepen…

3 hours ago

RT @EuropaInstitute: Calling all @uoessps students! Exchange applications have opened for spending a year abroad in 2020/21. Find out mor…

4 hours ago

RT @PolStudiesAssoc: Our #PSA20 Convening Team are working hard on decisions for the upcoming conference. Due to the incredible response, w…

4 hours ago

@Coree_Brown will be presenting 'Should we stay or should we go? A tale of 5 referendums' in #Aberdeen…

8 hours ago

Posts by this author

Is The ‘Yes’ Online Tsunami Finally Paying Dividends?

In a blog originally published at What Scotland Thinks, Mark Shephard and Stephen Quinlan discuss the latest on the social media campaign.

Vote No get Yes, Vote Yes get No? A Classic Downsian rush to Devo-Max?

Mark Shephard, University of Strathclyde suggests that Federalism could save the Union, but then again, so might independence…

Game Over for the UK? Anti-Westminster Sentiment – A Manifestation of the Scottish Independence Campaign or Part of Wider UK Concerns?

Mark Shephard evaluates anti-Westminster sentiment in the run up to the independence referendum.

Do's and dont's: a guide to getting involved in the online referendum debate

Mark Shephard asks are you aware of the ‘6 Fs’? Things to check before you post and engage with others online.

Tipping point online, tripping point offline?

In a post recently published on Discover Society, Mark Shephard and Stephen Quinlan of the University of Strathclyde analyse the social media engagement of the Yes Scotland and Better Together campaigns.

So Who is winning the Enthusiasm Race? The Visibility of the Two Campaigns on Social Media

Mark Shephard looks at how the campaigns are engaging with their supporters using social media.