Mark Shephard

Mark Shephard

Social media and the indyref
University of Strathclyde
Senior Lecturer


Research includes: views on independence and nationalities; effects of social media on young people; whether social media has deliberative qualities; legislative impact on governments; youth parliaments; and image and voting behaviour. My most recent research on social media has been used to develop teaching guides and exercises for the classroom and has also been disseminated via a Political Studies Association youth politics publication, as well as having been adapted for a worldwide audience in a 2014 Tedx talk on Youtube (


Social media

Posts by this author

Messiest Election

Drowning in a Sea of Unknowns: from the Messiest of Elections to the Messiest of Constitutional Futures

The General Election in December is the messiest ever, argues Mark Shephard University of Strathclyde. Voters are thinking in four constitutional futures, but they are unlikely to get the future they vote for.

Is The ‘Yes’ Online Tsunami Finally Paying Dividends?

In a blog originally published at What Scotland Thinks, Mark Shephard and Stephen Quinlan discuss the latest on the social media campaign.

Vote No get Yes, Vote Yes get No? A Classic Downsian rush to Devo-Max?

Mark Shephard, University of Strathclyde suggests that Federalism could save the Union, but then again, so might independence…

Game Over for the UK? Anti-Westminster Sentiment – A Manifestation of the Scottish Independence Campaign or Part of Wider UK Concerns?

Mark Shephard evaluates anti-Westminster sentiment in the run up to the independence referendum.

Do's and dont's: a guide to getting involved in the online referendum debate

Mark Shephard asks are you aware of the ‘6 Fs’? Things to check before you post and engage with others online.

Tipping point online, tripping point offline?

In a post recently published on Discover Society, Mark Shephard and Stephen Quinlan of the University of Strathclyde analyse the social media engagement of the Yes Scotland and Better Together campaigns.