Campaigners on both sides of the independence debate need to do more in 2014 to engage and inform voters, the Law Society of Scotland said today, as it published new independent polling on public attitudes towards the campaign so far.
The poll was carried out by Ipsos MORI on behalf of the Society after the publication of the Scottish Government's white paper.
However, with nine months to go to the referendum, the results show large sections of the electorate feel uninformed and do not believe the campaigns are addressing the issues they care about:
- Only 14% of voters said they were 'very well informed' about the issues being debated in the campaign so far. That figure fell to just 10% for female voters.
- 40% said the debate has been useful in helping them decide how to vote in the referendum.
- Whilst 54% said the debate so far has not covered the issues important to them, this figure fell to 45% for 16-24 year olds.67% said they found it difficult to decide whether the information provided in the debate was true or not.